Content & Design Marketing Officer

Content & Design Marketing Officer

Key Responsibilities

• Create content and design assets for social media, landing pages, apps, email campaigns and websites.
• Develop engaging content for YouTube, TikTok, Facebook and Instagram in a range of formats.
• Write scripts, storyboards and content outlines for video projects.
• Create and manage content calendars to maintain a consistent brand presence.
• Develop audience-focused content that supports brand awareness, customer acquisition and retention, including educational content, campaign materials and product highlights.
• Design key visuals, banners and social media templates with a focus on user experience and engagement.
• Use A/B testing and performance data to improve landing pages, banners and other marketing assets.
• Follow social media and content trends, and propose new ideas and formats.
• Prepare monthly reports on content and marketing performance.
• Use AI tools to improve the efficiency and quality of content creation.

Requirements

• Bachelor’s degree in Marketing, Communications, Design or a related field.
• At least 3 years of experience in content creation, content marketing, content strategy or a similar role.
• Experience creating content across multiple digital channels.
• Strong graphic design skills and proficiency in Adobe Photoshop, InDesign, Canva or similar tools.
• Experience developing video content, including scripts and storyboards.
• Strong writing, creative thinking and storytelling skills.
• Good understanding of social media platforms and content distribution.
• Ability to manage multiple projects in a fast-paced environment.
• Mandarin Chinese and English proficiency is required to communicate with Chinese-speaking and international stakeholders.